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How Does Airbus ACJ318 Challenge The Large Business Jet Market Globally..?

By centrally promoting the Airbus ACJ318 aircraft, the European Aircraft producer aims to take the central stage in the large business jet market, globally:

Airbus ACJ318 cabin takes centre-stage at EBACE – International …

Airbus is showing an ACJ318 corporate business jet at EBACE (European business aviation conference and exhibition, 21-23 May in Geneva), giving potential customers the chance to see how much wider and taller its cabin is in comparison with other large business jets. The Airbus ACJ318 on display is operated by Tyrolean Jet Services of Austria for a private customer, as well as on VVIP charters, and features lounge areas, a private room that doubles as an office and a bedroom, plus beautiful bathrooms. It seats up to 19 passengers in unprecedented comfort and space. “It may be our smallest aircraft, but the Airbus ACJ318 still has the widest and tallest cabin of any business jet and, with extra fuel tanks that give it intercontinental range, delivers the kind of comfort and space to which other manufacturers aspire,” comments Airbus Chief Operating Officer, Customers, John Leahy. “And, with a similar wingspan and length to that of other large business jets, it fits within the same ramp space,” he adds. The Airbus ACJ318 has widespread market appeal, because it delivers the best comfort and space in the sky while taking flights between continents in its stride. Its customers include those that acquired it as their first jet, as well as those that upgraded from an existing aircraft.

Airbus ACJ318

On the other hand, Embraer Executive Jets is going to debut the midsize Leagacy 500 jet prototype and the 2013 Lineage 1000:

Embraer Executive Jets to Debut Legacy 500 Prototype at EBACE

Embraer Executive Jets will mark the world debut of its all new, midsize Legacy 500 jet prototype at the 13th European Business Aviation Convention and Exhibition (EBACE – www.ebace.aero), at Geneva Palexpo Exhibition Center, in Switzerland, during May 20-23. The company will also debut the 2013 Edition of its ultra-large Lineage 1000. The entry-level Phenom 100, the Phenom 300 light business jet and the large Legacy 650 will be featured in the static display. “EBACE, Europe’s premier business jet aviation gathering, is an excellent showcase to debut the Legacy 500 and the 2013 Lineage 1000,” said Ernest Edwards, President, Embraer Executive Jets. “As with the Phenom 100 and the Phenom 300 before it, the Legacy 500 is recognized as a game changer in its category. It is the first midsize business jet with full fly-by-wire technology for complete envelope protection and improved comfort, efficiency and reduced pilot workload resulting in even more safety. In addition, we are also bringing our new 2013 Edition of the Lineage 1000, featuring an enhanced interior, refined exterior appearance and our Enhanced Vision System EVS.

Airbus ACJ318 1b

More importantly, Airbus also aims at successfully penetrating in China’s business jet market:

Airbus ACJ318 brings comfort and elegance to ABACE …

“The high-end business jet market in China wants the best in comfort and elegance, plus the ability to transport larger groups, and Airbus corporate jets lead on both counts, which helps to explain our strong presence there”, points out Airbus Chief Operating Officer, Customers, John Leahy. “China is also the fastest growing business jet market today, so it is a good place in which to highlight the widest and tallest business-jet cabin,” he adds. The Airbus ACJ318 appeals to a broad market, because it combines the best cabin of any business jet with the range to fly between continents, making it a sensible first jet for high-end private customers, as well as a natural next step for those already flying their own aircraft. The Airbus ACJ318 now comes with an upgraded cabin that delivers popular features such as domed ceilings, as well as options such as appearance enhancing and fuel-saving Sharklets,  Airbus corporate jets are derived from the world’s most modern airliner family, giving them excellent efficiency and robust reliability, as well as making them an interesting investment of proven value. They have won more than 170 sales, and are flying on every continent, including Antarctica.

The Airbus ACJ318 offers its cabin with more elegant decoration, new seats and quality in-flight entertainment:

Airbus ACJ318 Enhanced | Aerosoft Sim News

The Airbus ACJ318 Enhanced capitalises on this early success by introducing new elements as standard – such as a more elegant cabin decor, new seats and high-definition in-flight entertainment – as well as formalizing options such as fuel-saving Sharklets, a shower and a cinema lounge. “We’ve always had a culture of innovation at Airbus,” points out Airbus Chief Operating Officer, Customers, John Leahy, “and the Airbus ACJ318 Enhanced cabin and efficiency improvements will help us to deliver even more value to customers – as well as giving the aircraft a fresher feel on the inside and a more lively look on the outside.” New features that are standard on the Airbus ACJ318 Enhanced include domed ceilings and window-shades throughout the cabin, which provide a more comfortable feel and ambiance, new linings allowing a better integration of overhead lights and air supply outlets, and light-emitting diode (LED) illumination throughout. Others include a wider choice of seats, including a new one with more comfortable curves and a more stylish shape, high-definition (HD) in-flight entertainment  with Blu-ray player, state-of-the-art displays and HDMI interfaces for external equipment, and a new passenger information system.

Finally, the international business jet market is to be the new field of extreme competition in the international aviation industry. Aircraft producers are seriously aware about this trend. The Airbus ACJ318 is here…

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