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Boeing Business Jets (BBJ): A Strong Sense Of International Competition At EBACE 2013..!

Boeing Business Jets (BBJ) by presenting the first BBJ 3 at EBACE 2013, is giving a new dimension in the international competition of the global business jets industry:

Boeing Showcases BBJ 3 for the First Time at EBACE 2013 – PR Newswire (press release)

Boeing Business Jets (BBJ) is displaying a BBJ 3 for the first time at the 2013 European Business Aviation Conference and Exhibition (EBACE) in Geneva, Switzerland. The airplane, based on the 737-900ER, was outfitted with its custom VIP interiors at Jet Aviation in Basel, Switzerland. The BBJ 3 is currently for sale, so the exterior remains “green” or unpainted, ready for a livery to be selected by a new owner. The range of the BBJ 3 exceeds that of other business jets in its class. It can fly 4,900 nautical miles; more than 1,500 nautical miles (3 hours) farther than its direct competitor. ”The BBJ 3 range advantage is the reason why it has outsold its direct competitor by seven-to-one,” said Capt. Steve Taylor, president, Boeing Business Jets. “Our customers demand airplanes with great performance, enabling them to conduct business around the world.”  The BBJ 3 also features lower cabin altitude, pressurizing the cabin at 6,500 feet versus 8,000 feet of other business jets. This allows BBJ passengers to arrive at their destination relaxed and refreshed without feeling jet lagged.

Boeing Business Jets BBJ 3

On the other hand, as strict austerity measures continue to fuel the euro zone crisis and corporate industry executives remain pessimistic, there is a little ground of optimism for sales, in this year’s EBACE:

BizJet Manufacturers Upbeat In The Face Of Europe’s Downturn …

Europe’s largest Business Aviation confab opens today, in Geneva Switzerland. Despite global economic gloom, business jet manufacturers from Europe and North and South America will woo corporate buyers from across the around the world with new models offering, increased capability, improved fuel efficiency enhanced maintainability and superior value. According to Aviation International News Editor, Charles Alcock, the mood is upbeat signaling a forecast for clearing skies ahead.  Europe’s continued–and in some respects worsening–economic troubles give little grounds for optimism, and yet industry mood ahead of the 13th annual European Business Aviation Convention & Exhibition (EBACE) appeared to be surprisingly bullish. This may be due in part to the success of the show (May 21 to 23) in attracting both exhibitors and visitors from well beyond the cash-strapped continent. The fact that the show will now be held in the Swiss city for the 13th consecutive year is no accident. In addition to having arguably the most convenient location of any business aviation event worldwide (with direct access from the PalExpo convention center to a static display on the apron of Geneva International Airport), Geneva continues to be an epicenter for private wealth, much of it having its origins well beyond Europe.

Boeing Business Jets BBJ 3

But, Embraer made a basic step and announced the sale of the first midsize Legacy 600 with new cabin interior and advanced electronics:

Embraer Executive Jets Sells First Legacy 600 Featuring New …

Embraer Executive Jets announced today at the 13th European Business Aviation Convention and Exhibition (EBACE, the sale of the first super-midsize Legacy 600 with a new cabin interior and new Honeywell Primus Elite avionics.  The aircraft will be operated by AIR HAMBURG, a leading German-based business charter operator, serving European, Russian and Middle East destinations. The delivery is planned for the second semester of 2013.  “We are delighted to welcome AIR HAMBURG, an esteemed and valued customer as the first operator of the new enhanced Legacy 600,” said Colin Steven, Vice President, Sales – Europe, Africa, and Middle East, Embraer Executive Jets. “We have no doubt that passengers will appreciate the unparalleled combination of luxurious comfort, space and performance of the newly enhanced Legacy 600’s interior cabin.”  “AIR HAMBURG started receiving requests for charter flights to destinations that were out of reach for our current fleet. Its limited baggage capacity and range made the step into the super-midsize category necessary to fullfill customer needs,” stated Floris Helmers, CEO of AIR HAMBURG. “That’s why, after evaluating the market of new aircraft in the super-midsize category, the Legacy 600 was the best choice.”


Finally, EBACE 2013 is going to offer a strong sense of the current international competition is the business jet market. After Airbus with the ACJ318, and Boeing Business Jets (BBJ) is going to prove the competition.


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